Games worth
picking up.
Give people another way to play with your product, from a character-led game to a challenge connected to the pack.
A creative studio for connected products
Your product.
With more
to discover.
Give customers a reason to look closer, play longer and discover something unexpected.
Appy Art creates digital experiences that add a new dimension to physical products. From books and toys to jigsaws, food packaging and beyond, we help businesses turn a simple QR scan into games, activities, stories and interactive extras.
Developed. Hosted. Managed.
For brands, publishers, manufacturers & curious collaborators.
Physical meets digital
THE PRODUCT
Something you can hold.
THE EXTRA
Let’s bring
the story to life. Read along Story soundsExplore the example
Let’s bringthe story to life. Read along Story soundsExplore the example
One little scan.A whole new experience.
Physical products. Extra possibilities.Explore what’s possible
01 / Beyond the product
You create
the product.
We bring the digital possibilities.
Imagine a book that opens a read-along adventure. A toy with a game built around its characters. A jigsaw that reveals another challenge. Or packaging that gives customers something engaging to explore.
We work with you to develop an experience that feels like a natural extension of your product—reflecting your brand, connecting with your audience and giving people more to enjoy.
Let’s find your product’s extra02 / A product is just the start
What could yours do?
Pick a product.
Explore a little possibility.
Example concept · Books
A story with
another chapter.
Connect a printed book to read-along audio, story sounds or a game inspired by its characters.
Explore this for your productA few possibilities to spark a conversation. Each experience is developed around the product.
03 / From idea to experience
A little proof
of possibility.
Featured projectBee for TeaPhysical book + digital extras
AppyArt × Digi Green Publishing
A printed story.
With more inside.
Bee for Tea Enhanced Edition connects a physical book with a digital read-along and story sounds. The original artwork carries across both experiences, with a QR code connecting the page to the screen.
Don’t just imagine it
Scan it.
Experience it.
Try the original Bee for Tea example. Scan the code with your phone, or open the digital experience directly.
Launch the example (opens in a new tab)One real project. A glimpse of what your product could become.
From physical to digital
Your product could be the start of something like this.
04 / What we bring to the product
The extra is
where we come in.
Creative thinking.
Digital development.
A connection to your product.
Games worth
Stories with
another dimension.
Bring words and characters into a digital experience with audio, sound and interactive storytelling.
Extras made
for your product.
Explore digital activities and experiences that complement what you already make. Your product sets the direction.
Developed. Hosted. Managed.
Creative ideas.
Technology taken care of.
You don’t need an in-house digital team to give your product something extra. Appy Art develops, hosts and manages the digital experience, with a clear point of contact from the initial idea through to ongoing updates.
Developed around
your product.
Games and digital extras shaped around your brand, audience and goals.
Connected through
a QR code.
A straightforward link between the physical product and its digital experience.
Hosted and
managed by us.
We look after the technology so you can focus on your business.
Easy to
keep fresh.
We handle changes and updates, helping your experience evolve without adding app-update administration to your team’s workload.
More possibilities for your product. More ways to engage your customers.
Another reason for your brand to stand out.
05 / Let’s connect the dots
Your product.
Our imagination.
Something extra.
A conversation is
a very good starting point.
- 01 / Discover
Start with
what’s in the box.Tell us about the product, the people it’s for and what you’d like them to experience.
- 02 / Create
Build what
comes next.We shape the idea and develop the game or digital extras around your product.
- 03 / Connect
Make a little
scan mean more.Connect the digital experience through a QR code on the product or packaging.
A few useful answers
Curious?
Good.
Is AppyArt only for books?
No. Books are one example. We develop games and extras for physical products, including toys, jigsaws, food packaging and other product formats.
What happens after someone scans?
The QR code links them to the digital experience created for that product. What they discover depends on the project: a game, a read-along, an activity or another interactive extra.
Who looks after the digital experience?
Appy Art develops, hosts and manages the experience. We handle ongoing changes and updates, with a clear point of contact for your business.
How do we start a project?
Email info@appyart.com with a little about your product and the kind of experience you have in mind. You don’t need a finished brief to start a conversation.
Got a product? Let’s give it possibilities.
Let’s give your product
something extra.
Tell us what you make. We’ll explore what it could do next.
Tell us what you’re thinking info@appyart.comBooks. Toys. Jigsaws. Packaging. What’s next?Back to top ↑